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The Scaling Field Guide · First Person Consulting
The Scaling Field Guide

Should we scale?
How? Is it working?

Practical guidance for deciding whether to scale, planning how to do it and reviewing whether benefits continue. Explore the four Toolkit tools and Situate, with three free documents to support their use.

Download the Companion (PDF) Download the Toolkit (PDF) Download the Place Supplement (PDF)
Field Guide Three lenses How the tools connectSituateO-DEAR Scaling Pathways Scaling Canvas Fidelity Checker Downloads
The framing

Three recurring questions

Scalability, scaling and scale are questions to revisit as the approach and its conditions change. The tools help investigate them. Select a lens to read more.

01
Scalability
Should we scale?

Assess whether scaling is justified, for whom and under which conditions. Situate examines the place before you use O-DEAR to make or revisit that judgement.

Situate O-DEAR Scaling Focus Directions
02
Scaling
How will we scale?

The deliberate process of introducing the innovation through a delivery structure, in a system that pushes back. Choosing a pathway, designing the business model, building the partnerships, planning what is fixed and what is flexible.

Scaling Pathways Scaling Canvas
03
Scale
Is it working at scale?

Review whether people continue to benefit as delivery changes. Investigate adaptations and the conditions supporting the outcomes, including the local relationships identified through Situate.

Fidelity Checker
01 · The question
Scalability: should we scale?

The first lens is the one most often skipped. Funding environments tend to reward ambitious answers, and "we want to scale" can become an assumption before it's tested. The Companion treats this as a serious question with two halves.

Technical justification. Does the evidence from the pilot give reasonable grounds to believe the innovation will hold up under real-world conditions, at greater reach? If the conditions widen, what holds and what breaks?

Moral justification. Who decides? Who benefits? Who bears the risk? An innovation can be technically justified and still not morally justified if the scaling effort doesn't share its risks fairly.

The decision can also legitimately rule scaling out. "Sometimes bigger isn't better." Justification can stop scaling, not just authorise it.

Bring in Situate. Use Situate to describe the proposal, examine local conditions and identify whose knowledge is needed before judging whether to scale.

How the tools connect (PDF, page 2; new tab)
02 · The journey
Scaling: how will we scale?

Scaling can change the relationships and conditions through which an approach produces benefit. Both pilots and larger efforts can involve uncertainty. Planning needs to examine how the receiving system may respond and what local partners already do.

The planning task is different from running a pilot. It pulls in business modelling, partnerships, governance, and team design in ways pilot delivery rarely does. The pathway is a current state, not a permanent identity. Most organisations move across pathways as they mature.

Three things weigh particularly heavily: a realistic business model that matches the pathway; multi-level stakeholder buy-in; and partnerships that already have a foothold in the context being scaled into.

Bring in Situate. Carry the provisional Hold, Adapt and Develop locally implications into your choice of pathway and the Scaling Canvas.

How the tools connect (PDF, page 2; new tab)
03 · The destination
Scale: is the innovation working?

As an approach expands, review whether its mechanism continues to support the intended benefits. Changes to delivery or context can strengthen or weaken that connection. The review should investigate what has changed and how people experience it.

Sustainability isn't maintenance. It's continued benefit. An innovation can be technically maintained while quietly losing the effects that justified scaling it. The Fidelity Checker is designed to surface that gap regularly, not as a one-off audit.

The right questions at scale move past "does it work?" to "why does it work, and under what conditions?". That's continuous re-questioning, not periodic assessment.

Bring in Situate. Return to Situate when local conditions change. Use the Fidelity Checker to investigate what this means for continuing benefit.

How the tools connect (PDF, page 2; new tab)
Using the Field Guide

How the tools connect

Situate adds an opening place inquiry to O-DEAR. What you learn informs the scaling decision and the choices you revisit during planning and review.

  1. Situate

    Describe the proposal and examine the local conditions that could support or change its benefits.

  2. O-DEAR

    Use those findings to judge whether scaling is justified, what remains uncertain and what would change the decision.

  3. Scaling Pathways

    Consider who should lead, how much control to retain and which partnerships the pathway requires.

  4. Scaling Canvas

    Specify the mechanism, delivery arrangements and resources, with a learning system to review them.

  5. Fidelity Checker

    Review whether benefits and the conditions supporting them continue as delivery changes.

Return to earlier questions when the evidence, approach or place changes. The Toolkit retains its existing four tool numbers; Situate is the additional tool in the Place Supplement.

Place Supplement · Situating the proposal

Situate

What are we seeking to scale, in which place or places, and why?

Local histories, relationships and power affect how people experience an approach and whether they benefit. Situate helps you examine these conditions with people who know and have a stake in the place.

An illustrated neighbourhood with overlapping boundaries and a coral gathering place

S + O-DEAR = SO-DEAR. Situate is the opening S. Its five sections explore place before you answer the existing five O-DEAR questions.

Connections extending through an existing neighbourhood

Scaling in place

Deepen benefits, improve how the approach functions or extend who it reaches here. Consider how scaling could change local conditions.

Related approaches taking different forms in three distinct places

Scaling across places

Compare where the approach developed with one receiving place. Explore the relationships and activity already there, and what local people want.

The five Situate questions

01 Name the scaling proposition

What would change, where, for whom and towards which benefit? Name what you are scaling and the place or places involved. People may draw the boundaries differently.

Read the guidance (PDF, page 4; new tab)Open the Situate worksheet (PDF, page 6; new tab)

02 Explain what is working

What benefit is evident, and for whom? Describe how you think it happens. Keep evidence separate from assumptions, including what you do not yet know about people who have not participated.

Read the guidance (PDF, page 4; new tab)Open the Situate worksheet (PDF, page 6; new tab)

03 Examine how place matters

Use the Some of Place prompts selectively. Trace an interaction between conditions, consider a relevant history or timescale, and identify whose perspective is missing.

Read the guidance (PDF, page 4; new tab)Open the Situate worksheet (PDF, page 6; new tab)

04 Draw provisional implications

What might need to hold, adapt or develop locally? Give a reason for each suggestion and identify who should decide. These implications can overlap.

Read the guidance (PDF, page 5; new tab)Open the Situate worksheet (PDF, page 6; new tab)

05 Return to the scaling decision

Which O-DEAR answer needs attention? Agree what to learn, with whom and by when. Record implications for Scaling Pathways, the Scaling Canvas or the Fidelity Checker.

Read the guidance (PDF, page 5; new tab)Open the Situate worksheet (PDF, page 6; new tab)

What to examine about place

The Some of Place framework offers connected prompts for inquiry.

People, Power and Participation
Who is present, who decides and who can influence the approach?
Policy, Practice and Paradigms
Which rules, routines and assumptions shape what is possible?
Planet, Prosperity and Purpose
Which ecological and material conditions matter? What gives this place meaning, attachment and identity?

Trace how these dimensions interact. Consider local histories and timescales, and recognise that every account of place is partial.

Use Situate before committing to scale, during planning or when conditions change. Include residents and people who deliver or shape the approach. Identify whose input is missing and keep the judgement open to revision.

Download the Place Supplement (PDF)
Tool 01 · Scalability decision

O-DEAR

A conversational prompt at the decision point between pilot and scale.

Five questions to help guide the decision between pilot and scale. Click any letter for the deeper prompts.

When place matters to the proposal, use Situate first, then revisit these five questions with the findings. The decision may be to proceed, test, wait or reduce the proposal.

O
Organisational clarity
Does it fit our mission, strategy, capacity?
D
Describable
Can we name the mechanism in plain language?
E
Effectiveness
Does it produce the intended outcomes?
A
Adaptability
What is fixed and what can flex?
R
Reach
Will the population actually engage?
O · Organisational clarity
Does scaling this fit our mission, strategy, and capacity?

Sub-prompts

  • Where are the limits to growth?
  • What would we have to stop doing?
  • How does this sequence with the rest of our work?

Scaling efforts that don't fit the originating organisation compete with the rest of the work. A clear match between mission, strategy, and capacity is one of the strongest predictors of successful scaling. Section 2.6 of the Companion has the full reasoning.

Bring in Situate. Bring the proposed place and benefit from Situate question 01 into the discussion of mission and capacity. Include what needs to develop locally.

How the tools connect (PDF, page 2; new tab)
D · Describable
Can we name the mechanism of change in plain language?

Sub-prompts

  • What's the Scaling Focus? Activities, ways of working, or structures?
  • Can a stakeholder repeat the mechanism back in their own words?
  • What's the minimum specification: the parts that must hold?

If the core can't be named, the scaling decision has nothing to act on. The Scaling Focus question is unpacked in Section 2.3 of the Companion.

Bring in Situate. Use Situate question 02 to explain how the benefit is thought to happen, separating evidence from assumptions about the mechanism.

How the tools connect (PDF, page 2; new tab)
E · Effectiveness
Does the innovation produce the intended outcomes?

Sub-prompts

  • What does the pilot evidence actually show?
  • How confident are we those effects will hold at scale?
  • Where does the evidence thin out?

This is the technical justification. Both the strength of the pilot evidence and its plausibility under real-world conditions need to be credible. Section 2.6 of the Companion walks through the assessment frameworks behind this.

Bring in Situate. Connect the evidence in Situate question 02 with the local conditions explored in question 03. Identify what still needs testing here.

How the tools connect (PDF, page 2; new tab)
A · Adaptability
What is fixed and what can flex?

Sub-prompts

  • What are the minimum specifications: what must not change?
  • Where is adaptation expected, and who decides?
  • How will adaptations be documented as the innovation scales?

The fidelity-adaptation tension shapes everything that follows. Naming what's fixed and what flexes is the start of a real scaling plan. Section 4.1 of the Companion develops this further with the FRAME framework for documenting adaptations.

Bring in Situate. Bring the Hold, Adapt and Develop locally implications from Situate question 04. Give the reason for each and agree who should decide.

How the tools connect (PDF, page 2; new tab)
R · Reach
Will the intended population actually engage?

Sub-prompts

  • What is the realistic demand for the innovation?
  • Who might not be reached by the proposed delivery model?
  • What does community readiness look like at scale?

Reach that doesn't reach those most affected isn't the scaling that was intended. This is where moral justification re-enters: who benefits, and who is left out by design or by drift.

Bring in Situate. Use Situate to examine whose perspectives are missing and how local relationships, boundaries and access could affect participation.

How the tools connect (PDF, page 2; new tab)
Tool 02 · Choosing a pathway

Scaling Pathways

Three pathways, ordered by the level of control the originating organisation retains.

Treat this as a planning frame, not a fixed taxonomy. Most organisations mix pathways and move between them as the innovation matures. The choice has direct implications for the business model: mismatched models are one of the more common ways scaling fails. Click a pathway for the deeper view.

Use Situate to examine local authority and capability before choosing a pathway. The receiving place has existing relationships and priorities that may change who should lead and how the approach develops.

Less control → More control
Pathway 01
Influence & Advise

Examples include advocacy, training, publishing, consulting

Often fits when the core is a principle or method. Lower fidelity cost, wider potential reach. Funded through grants, speaking, training income.

Pathway 02
Package & Deliver

Examples include licensing, franchising, kite-marks, contracts

Often fits when a codified model exists for others to deliver. Tighter fidelity, with the fixed cost of producing and supporting the package. Funded through licensing or subscription income.

Pathway 03
Partner or Grow

Examples include alliances, mergers, branching, in-house growth

Often fits when control is essential and capacity exists or can be built. Highest control, highest resource demand, longest timeline. Funded through contracts and service delivery.

Pathway 01 · Less control
Influence & Advise

Spreads a principle, method, or set of insights through advocacy, publishing, training, and consulting. The originator doesn't deliver the work at scale; others adopt and adapt.

Models
Advocacy · publishing · training · conference speaking · consulting · open methodologies
Funding shape
Grants, training income, speaking fees, consulting work
Risk
Low control over how the principle gets used. Easier to spread, harder to demonstrate impact.
Is this us?
Yes, if your innovation's core is a principle or methodology rather than a packaged program.

Bring in Situate. Use Situate to identify the local knowledge and relationships that people adopting the approach will need. Agree what they can adapt and learn locally.

How the tools connect (PDF, page 2; new tab)
Pathway 02 · Moderate control
Package & Deliver

Codifies the innovation into a package others can deliver. Holds tighter fidelity than Influence & Advise, but at the cost of producing and supporting the package.

Models
Licensing · franchising · kite-marks · training-of-trainers · contracts · accreditation
Funding shape
Licensing fees, subscription income, training income, contract work
Risk
Producing the package has fixed costs upfront. Quality erosion at delivery sites is a recurring failure mode.
Is this us?
Yes, if you've codified a model and can write a manual that someone else can deliver from.

Bring in Situate. Use the Hold, Adapt and Develop locally implications to explain what the package needs to preserve and what receiving places should shape.

How the tools connect (PDF, page 2; new tab)
Pathway 03 · Greater control
Partner or Grow

The originating organisation keeps delivery in-house, growing capacity or partnering deeply enough to shape how delivery happens. Highest control, highest resource demand.

Models
Strategic alliances · mergers and acquisitions · branch growth · joint ventures · building delivery capacity in-house
Funding shape
Contract income, service delivery funding, social impact bonds, mixed
Risk
Highest resource demand, longest timeline. Demands organisational systems that pilot delivery rarely needed.
Is this us?
Yes, if control over delivery is essential and you have, or can build, the resources to deliver at scale yourself.

Bring in Situate. Use Situate to examine who has local authority, which partnerships matter and what capability needs to develop before expanding delivery.

How the tools connect (PDF, page 2; new tab)
Tool 03 · Planning to scale

The Scaling Canvas

Eleven components. A hybrid of the Business Model Canvas and a Theory of Change.

Front of house on the left (what beneficiaries experience). Back of house on the right (what supports delivery). External influences across the top. The learning system across the bottom, touching every other component. Click any box for its description, or run the walkthrough to step through the eleven components in order.

Carry the Situate findings into the mechanism and delivery context, then consider the implications for partners, resources and the learning system. Record what you still need to learn with people of the place.

11 External influences political cycles · economic conditions · demographic shifts · cultural movements
02
Beneficiaries (external)
Who the innovation is for at scale.
04
Delivery context
Where and under what conditions the innovation is delivered.
03
Mechanism
The causal heart.
05
Delivery model
How it reaches beneficiaries.
01
Core outcomes
What the scaling is ultimately for. The anchor of every other component.
06
Partners (internal)
Organisations and actors whose involvement is required.
07
Resources
Financial, human, material.
08
Internal infrastructure
Governance, data, HR, training.
09
External infrastructure
Regulation, funding, workforce supply.
10 Learning system feedback loops · monitoring · evaluation · touches every other component

Bring in Situate.

Carry the findings into planning (PDF, page 5; new tab)
Tool 04 · Monitoring at scale

The Fidelity Checker

Seven components for regular review of an innovation at scale.

Use the seven components to review benefits, delivery and the conditions that support them. Involve the people who deliver and experience the approach, and agree a review rhythm that fits. Select a component to explore its questions.

Revisit the benefits and local conditions identified through Situate. Connect Core outcomes (01) with Change drivers (02), then use Learning (06) to agree evidence, review timing and what would prompt action.

Component 01
Core outcomes
Is the innovation still producing the intended outcomes at scale?
Component 02
Change drivers
Is the causal mechanism still operating as intended?
Component 03
Delivery pathways
How is the innovation actually being delivered at each site?
Component 04
Internal infrastructure
Is organisational capacity keeping pace?
Component 05
External infrastructure
Are system-level conditions still supporting delivery?
Component 06
Learning
Is feedback actually being used to adapt the innovation?
Component 07
Environmental factors
What broader forces are shaping the scaling effort?
Component 01 · The anchor question
Core outcomes

The question. Is the innovation still producing the intended outcomes at scale?

What it draws on. The O-DEAR Effectiveness question, re-asked at scale. Outcomes can drift even when delivery looks the same on paper, so the check is whether the effects that justified scaling in the first place are still showing up.

Bring in Situate. Return to the benefit and intended participants identified in Situate. Check whether the people experiencing the approach still recognise that benefit.

How the tools connect (PDF, page 2; new tab)
Component 02 · The mechanism
Change drivers

The question. Is the causal mechanism still operating as intended?

What it draws on. Maps to the Scaling Canvas Mechanism (component 03). Short-term outcomes can look fine while the mechanism quietly drifts. That's where fidelity erodes.

Bring in Situate. Revisit the interaction between mechanism and local conditions explored in Situate questions 02 and 03. Investigate what has changed.

How the tools connect (PDF, page 2; new tab)
Component 03 · How delivery happens
Delivery pathways

The question. How is the innovation actually being delivered at each scaled site? What's been adapted, and why?

What it draws on. Maps to the Scaling Canvas Delivery context (04) and Delivery model (05). Adaptations are normal; undocumented adaptations are the problem.

Component 04 · Inside the organisation
Internal infrastructure

The question. Is the originating organisation's capacity keeping pace? Governance, data systems, HR, training infrastructure.

What it draws on. Maps to Scaling Canvas component 08. The implementation drivers under the originating organisation's control.

Component 05 · The system around it
External infrastructure

The question. Are system-level conditions still supporting scaled delivery? Funding, regulation, workforce supply, community infrastructure.

What it draws on. Maps to Scaling Canvas component 09. These conditions sit largely outside the originator's control but can be influenced over time.

Component 06 · The learning loop
Learning

The question. Is the learning system generating feedback that's actually being used to adapt the innovation?

What it draws on. Maps to Scaling Canvas component 10. Feedback that goes nowhere is paperwork. The check is whether learning loops actually close.

Bring in Situate. Use Situate question 05 to agree what to learn, with whom and by when. Decide which findings would trigger another scaling decision.

How the tools connect (PDF, page 2; new tab)
Component 07 · Forces around the work
Environmental factors

The question. What broader forces are affecting the scaling effort? Political, economic, cultural, demographic.

What it draws on. Maps to Scaling Canvas component 11. Sometimes the most important shift isn't inside the innovation; it's the conditions around it.

Three documents for using the Field Guide

Choose the document that matches what you need. Use them together when deciding whether and how to scale in a particular place.

01

Companion

The evidence and reasoning behind the Field Guide, including the three lenses and the four original tools.

Download Companion (PDF)
02

Toolkit

Instructions and print-ready versions of O-DEAR, Scaling Pathways, the Scaling Canvas and the Fidelity Checker.

Download Toolkit (PDF)
03

Place Supplement

The Situate tool, guidance on scaling in and across places, and how the findings inform the other tools. The blank tool is on page 6.

Download Place Supplement (PDF)
Updated September 2026
Licence: CC BY-NC-SA 4.0
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14. Governing Law

These Terms of Use are governed by the laws of Victoria, Australia. Any disputes arising from these terms or your use of our website or services shall be subject to the exclusive jurisdiction of the courts of Victoria.

15. Severability

If any provision of these Terms of Use is found to be invalid or unenforceable, the remaining provisions shall continue in full force and effect.

16. Contact Us

If you have any questions about these Terms of Use, please contact us:

First Person Consulting Pty Ltd
Email: [email protected]
Website: www.fpconsulting.com.au/contact

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